Multiple Choice
Match
-This risky headline style is always both visually and verbally interesting.
A) Niche Marketing
B) Free Standing Inserts
C) Headline
D) Perforations
E) Curiosity
F) Guarantee
G) Warranties
H) Metaphors
I) Subheads
J) Direct
K) Major Benefit Promise
L) Play on Words
M) Body Copy
N) Question
O) Simile
P) Product Name
Q) Overline
R) Announcement
S) Reason-Why
T) Detail Copy
U) How-To
V) Testimonial
W) Underline
X) Humor
Y) Command
Z) Practical Advice
AA) Copy Breaks
AB) Sexual Images
AC) Coupons
AD) Problem/Solution
AE) Reminder
AF) Flag
AG) Scarcity
AH) Order Forms
AI) Slice of Life
AJ) Fantasy
AK) Warning
AL) Talking Head
AM) Personal Benefits
AN) Analogies
AO) Product as a Star
AP) Inherent Drama
AQ) Narrative
AR) Price Point
AS) Authoritative
Correct Answer:

Verified
Correct Answer:
Verified
Q11: Match<br>-This headline style looks at two dissimilar
Q12: Match<br>-This headline style differentiates a product or
Q13: Match<br>-A perfect headline style to take your
Q14: Match<br>-If the product has a unique or
Q15: Match<br>-The job of this layout component is
Q17: Match<br>-This headline style tells the target something
Q18: Match<br>-This headline style firmly but cleverly tells
Q19: Match<br>-An interactive offer that all but eliminates
Q20: Match<br>-Small cuts around individual coupons to make
Q21: Match<br>-A figure of speech and use of