Multiple Choice
Choose the best advice to craft an effective direct-mail sales letter.
A) Use slightly illegal sales tactics to get the desired sale.
B) Develop and present a strong rational selling point early in the body of the letter. Later, add emotional appeals, using each appeal only once.
C) Present information completely, using a personalized tone.
D) Design your message for a general audience.
Correct Answer:
Verified
Correct Answer:
Verified
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