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    Anheuser-Busch, Frito-Lay, Procter & Gamble, and Warner-Lambert Joined Together as Initial
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Anheuser-Busch, Frito-Lay, Procter & Gamble, and Warner-Lambert Joined Together as Initial

Question 99

Question 99

Multiple Choice

Anheuser-Busch, Frito-Lay, Procter & Gamble, and Warner-Lambert joined together as initial sponsors of which program that tested the effectiveness of in-store point-of-purchase displays?


A) ROI
B) POPAI
C) purchase simulation tests
D) test markets

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