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    Which Type of Evaluation Method Can Provide Clients and Advertising
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Which Type of Evaluation Method Can Provide Clients and Advertising

Question 140

Question 140

Multiple Choice

Which type of evaluation method can provide clients and advertising agencies with an idea when "wear-out" effects are starting to occur?


A) ad tracking research
B) copytesting
C) cognitive neuroscience
D) emotional reaction tests

Correct Answer:

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