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    A Customer Who Reports That Lexus Is the First Car
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A Customer Who Reports That Lexus Is the First Car

Question 121

Question 121

Multiple Choice

A customer who reports that Lexus is the first car he thinks of in the "luxury automobile" category is describing a:


A) top-of-mind brand
B) top-choice brand
C) quality choice brand
D) top-of-industry brand

Correct Answer:

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