In Terms of Market Segmentation, the Usage Segmentation Approach Offers

In terms of market segmentation, the usage segmentation approach offers each of the following advantages, except:

A) a meaningful classification scheme based on the actual behavior of customers
B) ability to reduce a large volume of customer data to a few, concise clusters
C) ability to measure the growth of each cluster and the migration of customers from one cluster to another
D) ability to compare a firm's customers with customers from competing firms

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