menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Integrated Advertising Promotion Study Set 1
  4. Exam
    Exam 4: The IMC Planning Process
  5. Question
    The VALS Typology Is Based on Which Type of Segmentation
Solved

The VALS Typology Is Based on Which Type of Segmentation

Question 15

Question 15

Multiple Choice

The VALS typology is based on which type of segmentation?


A) demographic
B) psychographic
C) generations
D) geodemographic

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q10: Even though a business may have gone

Q12: S.O.S. soap pads were advertised on television

Q14: When Reynolds Protection Agency sells the same

Q16: A communications analysis involves looking at communications

Q18: The payout planning method of developing a

Q19: A market segmentation approach that focuses on

Q81: One method of business-to-business market segmentation utilizes

Q88: Benefit segmentation is a combination of demographic

Q149: If Dominos advertises, "our pizza beat Pizza

Q202: The starting point that is studied in

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2026) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines