Multiple Choice
The VALS typology is based on which type of segmentation?
A) demographic
B) psychographic
C) generations
D) geodemographic
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q10: Even though a business may have gone
Q12: S.O.S. soap pads were advertised on television
Q14: When Reynolds Protection Agency sells the same
Q16: A communications analysis involves looking at communications
Q18: The payout planning method of developing a
Q19: A market segmentation approach that focuses on
Q81: One method of business-to-business market segmentation utilizes
Q88: Benefit segmentation is a combination of demographic
Q149: If Dominos advertises, "our pizza beat Pizza
Q202: The starting point that is studied in