For a Market Segment to Be Viable, It Should Meet

For a market segment to be viable, it should meet each of the following tests, except:

A) the members of the market segment should be ambiguous
B) the market segment must be large enough to be financially viable to market with a separate marketing campaign
C) the market segment must differ from the population as a whole
D) the market segment must be reachable through some type of media or marketing communications

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