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    Integrated Advertising Promotion Study Set 1
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    Exam 4: The IMC Planning Process
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    A Carryover Effect Means That an Ad Has Been Shown
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A Carryover Effect Means That an Ad Has Been Shown

Question 99

Question 99

True/False

A carryover effect means that an ad has been shown often enough so that the consumer will remember the company when it is time to buy the product.

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