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When Procter and Gamble Added a New Laundry Detergent in Asia

Question 193

Multiple Choice

When Procter and Gamble added a new laundry detergent in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a:


A) brand extension
B) family brand
C) flanker brand
D) complementary brand

Correct Answer:

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