A Newspaper Article Revealed That Hazardous Waste Buried in an On-Site

A newspaper article revealed that hazardous waste buried in an on-site landfill at a paper manufacturer was leaking into the local water supply.Even though the company quickly stopped the leak and paid for an additional water purification system for the town,it still received some very negative publicity.The company should have:

A) begun a pulsing advertising campaign.
B) implemented its crisis management plan.
C) used an ad campaign based on a fear appeal.
D) done nothing until the actual damage levels were determined.
E) ignored the publicity and assumed it would go away.

Correct Answer:

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