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    Essentials of Marketing
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    Exam 17: Advertising and Public Relations
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    Pepsi-Cola Uses Reminder Advertising That Runs Steadily All Year
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Pepsi-Cola Uses Reminder Advertising That Runs Steadily All Year

Question 15

Question 15

Multiple Choice

Pepsi-Cola uses reminder advertising that runs steadily all year.This is an example of a _____ media schedule.


A) seasonal
B) pulsing
C) flighted
D) consecutive
E) continuous

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