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GEICO Insurance Ads Often Focus on Its Reptilian Mascot,the GEICO

Question 145

Multiple Choice

GEICO Insurance ads often focus on its reptilian mascot,the GEICO Gecko,who is used to remind consumers of the company and its benefits.To which of the four Ps does the GEICO Gecko represent?


A) Promotion
B) Price
C) Publicity
D) Place
E) Product

Correct Answer:

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