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Technol Medical Products Makes Specialty Face Masks to Shield Healthcare

Question 169

Multiple Choice

Technol Medical Products makes specialty face masks to shield healthcare workers from infection.Because it focuses on this narrow market,it is able to outsell its primary competitors--3M and Johnson & Johnson.Technol has a(n) :


A) aggregated positioning strategy
B) demarketing focus
C) heterogeneous target marketing strategy
D) cost competitive advantage
E) niche competitive advantage

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