Multiple Choice
A packaged food company is looking at conducting enter the Canadian marketplace with its new line of frozen healthy after-school snacks. Before launching the product they want to determine what the best pricing strategy will be with their target market without the incurring the time or cost of a census. The research firm they hired suggested they subdivide the Canadian population into geographic areas. Given the diversity that exists across Canada, they suggested that they then select a random sample of the areas to ensure a representative sample. What form of sampling was the firm recommending?
A) eeographic sampling
B) random area sampling
C) two-step area sampling
D) stratified sampling
E) stratified random sampling
Correct Answer:
Verified
Correct Answer:
Verified
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