The 11 Steps in the Marketing Research Process Presented in the Textbook

The 11 steps in the marketing research process presented in the textbook assumes:

A) a three step process is too short.
B) that the research process examines secondary data and continues on to collect primary data.
C) each step must be taken in succession.
D) that regardless of the project's complexity or simplicity, researchers must follow the steps in the step-by-step process.
E) that one does not revisit any steps.

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