A Customer Relationship Management System Is ________

A customer relationship management system is ________.

A) a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service
B) a web application that allows businesses to manage customer suggestions and complaints in a structured fashion
C) a suite of applications, a database, and a set of inherent processes for consolidating business operations into a single, consistent, computing platform
D) a suite of software applications that integrates existing systems by providing layers of software that connect applications together

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