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Hugh Bought a New Calculator at Staples for $125

Question 70

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Hugh bought a new calculator at Staples for $125. One week later, he saw an ad from Wal-Mart showing the same calculator on sale for $65. Hugh said to himself, "I'm glad I got my calculator at Staples; the ones at Wal-Mart are probably defective. I don't mind having paid more for mine." Hugh's statement reflects


A) cognitive dissonance reduction.
B) self-perception bias.
C) informational influence.
D) peripheral-route processing.

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