The Social Desirability Effect Refers to

The social desirability effect refers to

A) the bias in surveys that comes from the repeated failure of pollsters to interview respondents who come from lower socioeconomic backgrounds.
B) the strong desire that people have to express their opinions to survey researchers.
C) the fact that respondents report what they expect the interviewer wishes to hear or whatever they think is socially acceptable rather than what they actually believe or know to be true.
D) the impression conveyed by polls that something is important to the public when actually it is not.
E) the tendency for people to shift their electoral support to the candidate whom public opinion polls report as the front-runner.

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