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For Evaluating Advertisements,such as a Victoria's Secret Model Dressed Only

Question 143

Multiple Choice

For evaluating advertisements,such as a Victoria's Secret model dressed only in her underwear,respondents may give what they consider to be a socially acceptable response instead of their true feelings.In such situations,the best evaluation method would be:


A) persuasion analysis
B) emotional reaction tests
C) physiological arousal tests
D) attitude and opinion tests

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