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    Integrated Advertising Promotion
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    Exam 15: Evaluating an Integrated Marketing Program
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    An Alternative Method of Evaluating Public Relations Is to Evaluate
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An Alternative Method of Evaluating Public Relations Is to Evaluate

Question 94

Question 94

True/False

An alternative method of evaluating public relations is to evaluate the cost of the equivalent time or space an article or news item about a company occupied,as if it were paid advertising.

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