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The Advantages of Using Industry-Based Agencies to Resolve Advertising Complaints

Question 17

Multiple Choice

The advantages of using industry-based agencies to resolve advertising complaints rather than the governmental agencies,such as the FTC,are


A) cases are normally heard sooner and at a lower cost
B) the disputes are resolved quicker and are seldom referred to the FTC
C) companies are more willing to abide by the industry agencies and the investigations a fairer to both parties
D) it does not involve any civil penalties and no legal action can be taken

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