In Developing a CRM Program,the "Share" of the Customer Refers

In developing a CRM program,the "share" of the customer refers to:

A) the value of the customer over his or her lifetime
B) the share of the firm's revenue the customer generates
C) the share of expenditure the customer spends compared to his or her total income
D) the percentage of expenditures a customer makes with one particular firm compared to total expenditures in the product category

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