The IT Department Can Identify Individuals Who Abandon the Shopping

The IT department can identify individuals who abandon the shopping cart just prior to checkout.An effective strategy for the marketing department would be to:

A) send an e-mail to these individuals offering free shopping, a discount, or a simple reminder that they have items in the shopping basket
B) turn the list of names over for a direct marketing campaign
C) develop a viral marketing campaign with these individuals
D) develop an interactive marketing campaign encouraging the individuals to generate customer reviews of the products placed in the shopping cart

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