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The Primary Advantage to Advertisers in Using Smaller,niche Social Network

Question 132

Multiple Choice

The primary advantage to advertisers in using smaller,niche social network sites instead of MySpace and Facebook is:


A) the opportunity to zero in on the audience that more closely matches the company's target market
B) lower costs
C) the ability to create consumer-generated advertising and consumer-generated word-of-mouth
D) the opportunity to avoid ad clutter

Correct Answer:

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