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Interactive Marketing Emphasizes Two Primary Activities

Question 141

Multiple Choice

Interactive marketing emphasizes two primary activities.First,it allows marketers to target individuals with personalized messages.Second,it:


A) permits direct marketing that has been customized
B) allows a company to personalize its Web site
C) engages the consumer with the company and product in some way
D) allows for modifying the product to fit the needs of the consumer

Correct Answer:

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