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    Integrated Advertising Promotion
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    Exam 8: Traditional Media Channels
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    If an Advertisement Appears on ER Three Times and ER
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If an Advertisement Appears on ER Three Times and ER

Question 194

Question 194

Multiple Choice

If an advertisement appears on ER three times and ER has a Nielsen rating of 12.3,the gross rating points (GRP) would be:


A) 4.1
B) 12.3
C) 36.9
D) there is not enough information to calculate the GRP

Correct Answer:

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