Multiple Choice
If an advertisement is placed in three different places in Glamour and run for five issues,the number of opportunities to see (OTS) would be:
A) 3
B) 5
C) 15
D) depend on the gross rating points for Glamour
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q61: The number of times a target audience
Q65: Five advertisements placed in a newspaper during
Q89: The individual that negotiates rates for space
Q102: Which medium has long been the staple
Q104: In media planning,instead of frequency,which is the
Q108: In terms of the media mix,restaurants tend
Q109: Recency theory suggests that it is a
Q110: A company that manufactures washing machines is
Q206: Of the following, the medium that offers
Q208: What are the primary benefits of television