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    Integrated Advertising Promotion
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    Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals
  5. Question
    In a Means-Ends Chain,end States Include
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In a Means-Ends Chain,end States Include

Question 122

Question 122

Multiple Choice

In a means-ends chain,end states include:


A) the components of attitude
B) personal values
C) the purchase of a product
D) either a change in beliefs or a change in attitude

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