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    Integrated Advertising Promotion
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    Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals
  5. Question
    The Fifth Step in a Purchase Decision,which Follows Both Liking
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The Fifth Step in a Purchase Decision,which Follows Both Liking

Question 81

Question 81

Multiple Choice

The fifth step in a purchase decision,which follows both liking and preference in the hierarchy of effects model,is:


A) the actual purchase
B) recognition
C) knowledge
D) conviction

Correct Answer:

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