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In Terms of Cognitive Mapping,if Most Consumers Have Not Considered

Question 96

Multiple Choice

In terms of cognitive mapping,if most consumers have not considered Sunkist lemons as a substitute for salt,then an advertisement that conveys such a message to consumers is attempting to:


A) strengthen a linkage that already exists
B) modifying a current linkage
C) create a new linkage
D) create a new layer

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