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Two Important Processes Help Establish Stronger Brand Prestige

Question 2

Multiple Choice

Two important processes help establish stronger brand prestige.First,the brand name must be prominently promoted through repetitious ads.Second,the brand name:


A) must equate to high quality
B) should convey a high level of brand equity
C) should be associated with the brand's most prominent characteristic
D) should obtain the highest brand awareness score

Correct Answer:

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