Changing an Image Requires More Than One Well-Made Ad or Press

Changing an image requires more than one well-made ad or press release it begins with:

A) hiring a public relations firm to plan the image change
B) designing a series of advertisements that take customers through the rationale for the image change
C) selling the idea to internal company personnel and then moving outward to suppliers, other businesses, and customers
D) selling the idea to customers and then working inward to company personnel

Correct Answer:

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