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    Integrated Advertising Promotion
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    Exam 1: Integrated Marketing Communications
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    An Example of Standardization Is
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An Example of Standardization Is

Question 38

Question 38

Multiple Choice

An example of standardization is:


A) using the "Generation Next" theme in all of Pepsi's global markets
B) using women with their faces covered in ads for Islamic countries
C) developing a Web site in several languages
D) using local salespeople

Correct Answer:

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