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    Integrated Advertising Promotion
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    Exam 1: Integrated Marketing Communications
  5. Question
    Coca Cola Runs the Same Advertisement in All French-Speaking Countries
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Coca Cola Runs the Same Advertisement in All French-Speaking Countries

Question 103

Question 103

Multiple Choice

Coca Cola runs the same advertisement in all French-speaking countries.This is an example of:


A) a diversified IMC theme
B) standardization
C) customization
D) integration

Correct Answer:

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