Current Thinking in Marketing Suggests That You Cannot Assume That

Current thinking in marketing suggests that you cannot assume that the best approach is to capture someone's attention.Instead,marketing communication now means

A) finding alternative media that can effectively communicate with consumers
B) holding advertising agencies and creatives accountable for results
C) moving marketing and advertising functions in-house rather than using an advertising agency
D) finding ways to engage with and interact with consumers

Correct Answer:

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