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    Integrated Advertising Promotion Study Set 1
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    Exam 1: Integrated Marketing Communications
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    The Individuals Who Develop the Actual Advertisements for Promotional Campaigns
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The Individuals Who Develop the Actual Advertisements for Promotional Campaigns

Question 96

Question 96

Multiple Choice

The individuals who develop the actual advertisements for promotional campaigns are called:


A) account executives
B) brand managers
C) creatives
D) receivers

Correct Answer:

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