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Braun Et Al

Question 13

Multiple Choice

Braun et al. (2002) were interested in seeing whether a person could be led to believe a previous experience was more probable by imagining that experience through an advertisement, and found that ________.


A) 50 per cent of participants who saw the Walt Disney World ad showed an increase in confidence for the target item from week 1 to week 2, compared to 7 per cent in the control condition
B) 90 per cent of participants who saw the Walt Disney World ad showed an increase in confidence for the target item from week 1 to week 2, compared to 47 per cent in the control condition
C) all participants who saw the Walt Disney World ad showed an increase in confidence for the target item from week 1 to week 2, compared to none in the control condition
D) the same percentage of participants who saw the Walt Disney World ad showed an increase in confidence for the target item from week 1 to week 2, compared to the control condition

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