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Considerable Research Suggests That Consumers Develop Opinions About Products Based

Question 26

Multiple Choice

Considerable research suggests that consumers develop opinions about products based on ________.


A) advertising but that these advertisements cannot alter existing memories for a product
B) advertising and that these advertisements can alter existing memories for a product
C) the accurate recall of past experience with each of the different brands
D) interpersonal communications and only much later they can alter their existing memories for a product based on advertisements

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