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This Phenomenon Is Used to Good Advantage by Advertisers in Product

Question 23

Multiple Choice

This phenomenon is used to good advantage by advertisers in product placement campaigns, where it is not necessary to provide any information whatever about a product beyond the fact that it is being used by a character in a film, TV show, music video, or video game.


A) mere exposure effect
B) subliminal messaging effect
C) change blindness effect
D) implicit attitude effect

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