You Have Entered into a Discussion with a Fellow Classmate

You have entered into a discussion with a fellow classmate regarding strategic approaches to pricing. She feels that premium pricing is unfair as it sets prices higher than necessary and is disadvantageous to consumers. Based on what you have read in the text, your response is:

A) to agree: premium pricing is unfair since it takes advantage of unsuspecting consumers
B) to disagree: premium pricing is fair provided that the customer receives the appropriate benefits
C) to agree: not only is premium pricing unfair to consumers, it also hurts smaller retailers who cannot risk charging such high prices
D) to disagree: if the government allows such pricing strategies to exist, it must be fair and acceptable

Correct Answer:

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