Formative Evaluation Includes Pre-Testing of Ideas and Materials

Q1: The concept of social marketing was introduced

Q2: _ dictates that buyer and seller exchange

Q3: Social marketing focuses on:<br>A) Establishing a positive

Q4: In advertising, "reach" refers to:<br>A) The number

Q5: A helpful website for primary data is:<br>A)

Q7: Process evaluation uses:<br>A) Summative Evaluation<br>B) Formative Evaluation<br>C)

Q8: Marketing research should only come from _

Q9: There are 5 benchmarks in social marketing.

Q10: _ only dictates that buyer and seller

Q11: There are_ benchmarks in social marketing.<br>A) 3<br>B)