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Colgate Has Moved from Managing Colgate Toothpaste to Managing the Toothpaste

Question 102

Multiple Choice

Colgate has moved from managing Colgate toothpaste to managing the toothpaste category to managing mouth care. In other words, Colgate has moved from brand management to ________ to "customer-need management".


A) market management
B) category management
C) customer management
D) product management
E) need management

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