Multiple Choice
By adding more channels, companies can gain three important benefits. First, they can increase their market coverage, second, they can lower channel costs by moving to a lower cost channel, and third they can provide
A) effective dollar costs/sale.
B) more customized selling.
C) increased volume of sales.
D) increased volume of potential customers.
E) increased exposure.
Correct Answer:

Verified
Correct Answer:
Verified
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