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One of the Traps of Instituting a Price Decrease Is

Question 53

Multiple Choice

One of the traps of instituting a price decrease is when that low price buys market share in the short term. The same customers will shift to any lower-priced product that may come along. This trap is called


A) low-quality trap.
B) shallow-pockets trap.
C) fragile-market-share trap.
D) low price trap.
E) market loyalty trap.

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