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    Marketing Management Study Set 2
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    Exam 13: Designing and Managing Services
  5. Question
    The First "Gap" That Can Cause Unsuccessful Service Delivery Is
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The First "Gap" That Can Cause Unsuccessful Service Delivery Is

Question 7

Question 7

True/False

The first "gap" that can cause unsuccessful service delivery is the "gap" between management's perceptions of consumer expectations and consumers' expected service.

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