How Can a Marketer Overcome the Negative Effects of Commoditization

How can a marketer overcome the negative effects of commoditization?

A) convince target consumers that the firm's products are as good as those of competitors
B) convince target consumers that price is irrelevant in determining quality
C) convince target customers that all the products in the market are equivalent
D) convince target consumers that the firm's products are different from those of competitors
E) convince target customers that buying the highest-priced product is no guarantee of quality

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