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Creative Advertising Ltd

Question 117

Multiple Choice

Creative Advertising Ltd. wants its 100 employees to work together around specific clients, yet maintain an equal emphasis on alignment with their skill specializations (advertising, graphics, copywriting, and public relations) . Which of the following organizational structures would work best for Creative Advertising?


A) Network structure
B) Matrix structure that overlays a geographic and client structure
C) Matrix structure that overlays project teams with a functional structure
D) Client-based divisionalized form
E) Simple structure

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