When Customers Join the Daily Needs Reward Zone, They Receive

When customers join the Daily Needs Reward Zone, they receive one point on every purchase they make at Daily Needs stores and DailyNeeds.com. Reward Zone points are converted to reward certificates which can be redeemed for merchandise at Daily Needs stores or on DailyNeeds.com. Reward Zone Members also receive exclusive offers throughout the year and a "special reward" for their birthday. This strategy by Daily Needs is an example of

A) a tiered reward system.
B) personalization.
C) a customer loyalty program.
D) an exclusive value share program.
E) market basket analysis.

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