Tanner Wright Is a Manager for a McDonald's Restaurant

Tanner Wright is a manager for a McDonald's restaurant. Many of his key responsibilities include analyzing data and making key decisions for the success of his store. Tanner's store has been experiencing decreased sales for breakfast services over the past three months. Tanner is unsure why breakfast revenues are down while lunch and dinner revenues remain unchanged. Tanner believes that he can drive revenue up by implementing a few different breakfast promotions such as free coffee or hash browns with the purchase of a meal. Tanner performs an extensive analysis of how continuous changes in breakfast promotions could impact his daily revenue. What type of DSS analysis is Tanner performing?

A) Optimization analysis
B) Sensitivity analysis
C) Transaction analysis
D) Goal-seeking analysis

Correct Answer:

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